About
About
The MILANO ITALIAN STYLE trademark represents the Italian lifestyle, which can be summed up in the expression Il Bello Ben Fatto (‘Well-Crafted Beauty’), coined and registered by Mario Boselli (2008000765, 10.01.2008), accompanied by the three ‘F’s of Fashion – Food – Furnishing (full design).
The trademark is licensed to companies and institutions for quality initiatives such as exhibitions, fashion shows and presentations in Milan, capital of the Italian lifestyle with regard to clothing, food, and home and office decor.
The conditions and terms for the use of the MILANO ITALIAN STYLE trademark in physical spaces communication campaigns, images, etc. are established by the Advisory Board
